I think what happened is when Gemma completed the game, drew a picture based on the ending, and shared it with people here, the interest was reignited for people who played it before and some people, like myself, were only discovering it for the first time. Suddenly people discovered PXR has a hidden gathering of Undertale players and bam, it was circulated around and all these trends sprung up.
Word of mouth is kinda funny for that.






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