As a comic, you're not expecting animation and audio in the slightest. I think we've all read hundreds, if not thousands, of comics in paper and internet format. So to have them suddenly jump at you and make loud sounds with no forewarning is going to fry your nerves for sure (and it was probably even worse for the poor souls that were wearing headphones at the time). You wouldn't even get this effect if these were short anime movies, since you'd expect the animation.
Also, as a comic, even once you've gotten the first shock and you realize what the creator's up to, you still have no idea which panels are going to have animation and sounds since there are plenty that don't to get your guard down. By the time I got to Ghost in Masung Tunnel, I was fully steeled in paranoia for every panel to have something go whack, but that only helps so much. There is zero indication which panels are going to have something spring up at you since they all look very similar and most of them have the potential for something nuts to happen in them.
Bookmarks