Yeah this is part of why I never really expanded outside Nintendo for my games. Out of most gaming franchises today they seem to be one of the ones with better ethical standards than most. To me they appear to actually care about their fanbase, even when they include microtransations. Pokemon GO is still playable without the transactions and everything in the microtransactions menu is still purchasable if you pop in gyms enough. I think Pocket Camp was the same way too even if I don't really remember it well.

And with the SSB games, sure they've added some DLC content, but at least with SSBU, all the characters everyone wanted were included in the base game. Characters like Piranha Plant and Joker were just additionals that you don't have to buy but can if you want to. Highly requested characters like Pichu, Roy, and Mewtwo this time around weren't DLCs, but even when they were DLCs, it was great that Nintendo thought to include them even if it was behind a pay wall.

And if their recent deal with Amazon Prime is anything to go on, they're trying to ensure there's opportunities to try Nintendo Online and other products. To me it really seems like Nintendo cares about their fans and is trying to do their best on balancing being a successful business with catering to their fans. And while there's been issues here and there, I think overall in the grand scheme of things, they've done well.