The thing I like the most about it is the fact that it sort of brings all of us old fuddy duddies back to a bit of our youth, when we used to make a spaceship out of a big ole cardboard box and pretend we're flying through say the death star (I never did that *cough*). Haters gon' hate but at least it's not people griping about having to pay for cosmetics, or companies blatantly making games pay2win. People are probably gonna hate on it because it's childish. Those same people are gonna look at you like you're crazy rolling around in the snow, or puddle hopping. I'd much ratcher watch someone look ridiculous smothered in cardboard than some of these other current trends (looks at the tidepod challenge with undisguised disgust)