I guess they're trying to attract the people who say "darn it, let me try one more time" over and over again, spilling out gobs of money in the process.

Free shipping for what you do win, though. I'm feeling tempted now.

EDIT: Looked it up on the Google Play store and these reviews don't seem too good. Seems like the pattern among them says it used to be fair and good, but then they made it harder and more expensive. Some peeps also say they never got their stuff. :(