I know I can't say much since I only really participated in the Secret Santa event (and even then, I have yet to receive/give my gift due to scheduling conflicts x_x), but I thought it was a nice idea. I participated in a similar one that was solely graphics/art-based, but I thought this one was better since people had a wider selection of gifts to send/receive.
The Valentine's Day event I absolutely despise. I did not participate in it, but that's because I know hardly anyone on this forum, even after being here for three months. That's the main beef I have with it: Since the event was all about sending messages to people, it is difficult for newer members or members who still haven't been immersed into the community to take part, and so people will feel left out. Community-wide events shouldn't make people feel that way; they should try and be as inclusive as possible so everyone has a chance to take part and enjoy themselves.
EDIT: I realized it's less helpful simply pointing out the issue rather than making an attempt to solve it/give suggestions, so I hope this doesn't get overlooked!
Here's a possible alternative I came up with for this Valentine's event: Instead of allowing people to send a Valentine's to whoever they wish, perhaps whoever participates is assigned a random participant to give a Valentine's to. Then, on the final day or final two days, they may send Valentine's to whomever (similar to this event's finale). That way, everyone has a chance to participate and have fun, and they may still give out Valentine's to others!
When coming up with community-wide events, I think it's important to ask yourselves if everyone—from staff to veteran members to people who joined less than a day ago—would be able to take part. Even if it's an event celebrating a new Pokémon game or the anniversary of a set of Pokémon games, the event should have guidelines/mini-events/what have you that give everyone the opportunity to participate.






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