Pokémon: A Different Kind of Super Bowl Champion

[Crossroads Bulletin]

Last week’s Super Bowl 50 was won by Peyton Manning and the Denver Broncos, but as with every year, another battle entirely goes on between breaks in the action.
This year, advertisers looking for a 30-second spot during the Super Bowl had to pay a cool $5 million. While gearing up for their upcoming 20th anniversary, Pokémon did just that, rolling out an ad to kick off the celebration.
As of VentureBeat‘s February 8th article, the ad had garnered 18 million hits on YouTube. This compares to 12 million for a Hyundai ad featuring comedy superstar Kevin Hart.
The ad, which is quoted as something of a “Victory Lap” for our favorite franchise, uses the new tagline “Train On”, and is meant to have an uplifting effect on its fans, while keeping the franchise in the back of people’s minds ahead of the release of Pokémon Go for mobile devices.
Source: VentureBeat via YouTube

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[Pokemon Trainer Sarah]

Good job Pokemon. Next time spend that 5 million making new games plz. Pokemon Snap sequel?

[Chakramaster]

The commercial was so much more than just Pokemon with references. It was also meant to showcase "a goal/something to strive hard for, a goal, determination, and success." With hard work (Pokemon or not) you can achieve anything you have in mind with time and effort. Nothing is out of your reach. You may start off small or with little compared to others, but nothing is ever out of reach.

I really enjoyed the commercial. Only thing disappointing was it aired only once on TV. So if you missed it when aired on TV during the 3 quarter you were out of luck. So congrats to Pokemon and it success and great commercial!