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Pokemon Partners with Wicked Cool Toys

Wicked Cool Toys
You may see some new toys coming from Pokemon thanks to a new partnership!

Pokemon has struck a deal with Wicked Cool Toys to appoint them as master toy licensee for regions outside of Japan and South Korea. The license will allow Wicked Cool Toys to manufacture and market action figures, play sets, plush, roleplay items, and other toys for Pokemon.

It was also announced was that Pokemon will become a strategic investor in Wicked Cool Toys. They will have a seat on the company’s board of directors to help develop toys for Pokemon.

TOMY will still develop toys for Pokemon and will produce select products such as the Z-Ring.

This deal between Pokemon and Wicked Cool Toys will start in July and Pokemon toys under Wicked Cool Toys could be seen on store shelves starting Fall 2018.

SOURCE: Business Wire

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